Prioritize what matters
Stop treating every request, task and notification like it deserves the same amount of attention.
A Funny, Practical Keynote by Dan Rosenberg
Don't Fold Your Underpants
How to Stop Wasting Time on Things That Don't Matter
A funny, practical and interactive program from comedian, author and business executive Dan Rosenberg that helps people figure out what actually deserves their time — at work or on campus.
A keynote for people with somewhere better to be.
01 / The premise
Time is passing.
Nobody needs another lecture about being more productive. They need to figure out what actually matters.
02 / The problem
Everybody is folding underpants.
We are busier, more distracted and more connected than ever. Meetings. Email. Notifications. Reports. Follow-ups. More meetings about the meetings. Modern work and modern campus life make it incredibly easy to spend an entire day doing things without ever getting to the thing that actually mattered. Don't Fold Your Underpants uses comedy, stories and audience interaction to rethink how we spend our most limited resource: our time.
Busy isn't the same thing as productive.
03 / The useful part
What people take away
A few ideas that survive past the applause.
Stop confusing busy with productive
A packed schedule doesn't necessarily mean anything important is getting done.
Make important work easier to start
Break intimidating projects into manageable next actions instead of spending the day preparing to begin.
Protect your attention
Recognize the real cost of notifications, interruptions, multitasking and constant task switching.
Stop overinvesting in small problems
Don't spend $100 worth of time solving a $5 problem.
Spend time on purpose
Because time management isn't about getting more done. It's about making room for what matters.
04 / Pick a room
Choose your room
The campus room
For colleges & universities
Student activities, orientation, first-year experience, student success, leadership programs, residence life, campus-wide events.
Bring Dan to campus ↗The work roomFor companies & organizations
Corporate events, leadership and sales meetings, company retreats, chambers of commerce, trade associations, automotive and dealer groups, conferences.
Bring Dan to your organization ↗
A room with a pulse05 / Meet Dan
Comedian. Author. Speaker. Professional time waster.
Dan Rosenberg is a comedian, author, speaker and longtime business executive who has spent more than three decades performing for audiences across the country — from comedy clubs and festivals to radio studios, corporate boardrooms and college campuses. He co-founded a company that was acquired by a Fortune 500 company, has led teams and operations inside major automotive organizations, and has worked across retail, wholesale, remarketing, finance, insurance and technology. That unusual combination — comedian and business operator — is why he can talk about time and priorities from the perspective of someone who has actually had to manage people, deadlines, customers, budgets and competing priorities.
30+ years
of professional comedy and live audience experience
Entrepreneur
co-founded and sold a business to a Fortune 500 company
Executive
real-world leadership, operations and automotive industry experience
06 / The book
Coming soon.
Don't Fold Your Underpants is also becoming a book, expanding these ideas into a funny, practical guide to deciding what actually deserves your time.
Ready when you are
What underpants is your organization folding?
Let's talk about bringing Don't Fold Your Underpants to your campus or your company.
Keynotes • Workshops • College & Corporate Programming